Dec 16, 2021
Are you anti-niche? Do you feel if you niche down in your business, you might lose out on some opportunities?
I understand the fear, but having worked on hundreds of campaigns for some of top brands in the world, and coaching social sellers on their personal brands, I want you to hear this: If you are talking to everyone, you are talking to no one.
People often tell me they don't want to niche down because they've got a lot of interests and passions and they want to express them all! I get it, so do I! But guess what, your social media platform is not your whole essence of who you are. It does not need to be a 360 degree view of your life!
If it’s not clear in your social media feed WHO you are talking to and HOW you can help them, you will lose more people to confusion than you will to niching down.
The purpose of social media, when it comes to your business is to:
1. Create authentic connections with your target audience
2. Have conversations that grow your business
3. Allow people to find you
Listen to this episode to find out why it is so important to really niche down on social media.
If you'd like to watch the video to this episode click HERE to watch it on my Youtube channel.
As always, please feel free to email me your exercise results. I’d love to hear from you and get some feedback!
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